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Discussion Starter · #1 ·
ive been thinking about getting a rally magazine going, would there be a good strong market for it? everything from grassroots to the pros.
 

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NASA Rally Sport grassroots!!!
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"A strong market"? You're asking if you can put together something and ultimately get paid for generating content?

That's a tall order in this sport at this time.

If you want to make a magazine, go for it.
If you want to have a business generating money via making content, that may be possible, but a rally magazine is probably not the way to go. Hire out story / pr generation directly to teams, organizers, or sanctioning bodies.

Anders
 

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Vocal ballast
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Check out Handbrakes & Hairpins if you haven't already. Evan is now on issue 274 of his weekly free rally e-magazine. It's fantastic.

Is there room for another rally publication? If done well and contains original content...why not?!
Will you make money from it? You're probably going to be relying on a scant few advertisers for income so it depends, how cheaply can you produce (time is money too) a high quality and original publication?
 

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eating dust taking photos
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There is also http://gearboxmagazine.com/

There used to be a rally print magazine in the US. It went out of business in 03 or thereabouts. No market for it...
The costs of running a print magazine for such a small market make the economics wonky, that mag was EXPENSIVE for what it was (I remember it being twice the price of RallyXS (RallyXS being awesome with high gloss pages, timely information, tons of awesome photos, and 2-3times the issue rate) and the quality was meh of the US effort).

In the era of the internet and social media you'd need lots of exclusive and indepth features and lots and lots of awesome photo rich pieces as you can't retain an audience with event coverage if you went with a print platform.

With an e-zine, some software, a host, maybe less than $2,000 to start up and under $5,000 per issue production costs possible if not likely (assuming you are paying contributors for text and image), its possible to make it work.
 

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Print? No Way. Even the print magazines based on dragracing, mustangs, chevys, etc. are having a VERY tough time, and they have MUCH larger crowds to market to. The internet wrecked the print magazine world.

E-Zine? Sure, why not? Internet hosting is dirt cheap(I pay $7 a month to a fantastic company www.StableHost.com)...You can use Wordpress, which is easy to set up and maintain, and free as well. Rally photogs and videographers are always looking to share their photos...Work out deals with them. You publish some of their photos in exchange for photo credit and some free advertising on the site, etc.

As far as monetizing it...You'll make your money via Google Ads, working out advertising with companies that cater to the rally crowd, etc. But you need to build some consistently-heavy traffic in order to make it worth their while(or in order to make any money via Google).

Lots of work, but if you love doing it, it will be a great part-time hobby/gig with potential to maybe make some money some day.

This guy isn't in the exact same boat, but similar. He loves videotaping drag racing, street cars, roll racing, etc. Now he makes DVDs of various events and sells them...He comes up every year to professionally film our big drag racing event and then sells DVDs to us(and EVERYBODY wants the DVDs of this particular event). www.1320video.com
 

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Discussion Starter · #8 ·
i want to get the sport out there more, im more initerested in that than making alot of money. if that makes any sense
 
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