Something has been bugging me for the last week, I know that Mitsu and Subaru did not use their Open class cars as a marketing tool in any of their ads and I cannot understand the logic in that. This point has been commented on quite a bit but even more baffling is the fact that Dodge never used the Neons in any ads. I was really interested when the SRt4 was at Rim the year before it was released, what a great ad campaign it could have been. "Before we released the SRt4 we pushed it through it's paces in the roughest enviroment we could find the SCCA Pro Rally sereis. Now this performance can be avaialble to you blah blah blah" or something like that would have been pretty cool. The yahve a normal Neon in group 2 so they could have pushed the regular neon maybe with both the SRT4 and the standard neon going up pikes peak or something. It seems to me that perhaps the marketing folks that like to blame rally as giving no exposure do not know how to exploit their rally programs to the fullest. Now maybe there is a good reason that Dodge hasn't used rally in ads but if anyone else has insight on this I owuld like you to share your thoughts.