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Slid'n around 'n havin a ball
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...?For ten successive years Subaru, Possum Bourne, Cody Crocker, Pirelli tyres and Possum Bourne Motor Sport have been the best combination.

?In that sense we have achieved everything that we set out to. The brand is associated with motor sport success. The credentials of the Impreza WRX and Impreza WRX STI are beyond reproach.

?However at the same time we must recognize our changing customer base. There is an increasing focus by our customers on the utilization of their Impreza WRXs, Impreza WRX STIs, Liberty GTs and Liberty 3.0R Spec-B models for tarmac events. And, as our volume continues to grow in (selling approximately 35,000 this year compared to 8500 in 1996) we have an increasing number of customers with interests outside rallying.

?Hence, our withdrawal from rallying will enable us to look at these areas.

?Firstly, in 2006 we will explore some of the tarmac opportunities for Subaru, and Dean Herridge will be offered a contract to undertake this exploration. We feel that there is considerable opportunity for STI Australia to substantially grow their business by understanding and then responding to the growing interest in club and state racing, targa events and the like. STI Australia will become very road and track focused. We will also continue the preliminary discussions we have had with other pure importers on tarmac racing possibilities."...

complete statement at:
http://www.rally.com.au/home/features/articleid=1817
rz
 

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Four tree two remember Andrew
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1,633 Posts
"?But the upshot of this is a changing of focus that will take events to our customers."
 

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194 Posts
>...?For ten successive years Subaru, Possum Bourne, Cody
>Crocker, Pirelli tyres and Possum Bourne Motor Sport have been
>the best combination.
>
>?In that sense we have achieved everything that we set out to.
>The brand is associated with motor sport success. The
>credentials of the Impreza WRX and Impreza WRX STI are beyond
>reproach.
>
>?However at the same time we must recognize our changing
>customer base. There is an increasing focus by our customers
>on the utilization of their Impreza WRXs, Impreza WRX STIs,
>Liberty GTs and Liberty 3.0R Spec-B models for tarmac events.
>And, as our volume continues to grow in (selling approximately
>35,000 this year compared to 8500 in 1996) we have an
>increasing number of customers with interests outside
>rallying.
>
>?Hence, our withdrawal from rallying will enable us to look at
>these areas.
>
>?Firstly, in 2006 we will explore some of the tarmac
>opportunities for Subaru, and Dean Herridge will be offered a
>contract to undertake this exploration. We feel that there is
>considerable opportunity for STI Australia to substantially
>grow their business by understanding and then responding to
>the growing interest in club and state racing, targa events
>and the like. STI Australia will become very road and track
>focused. We will also continue the preliminary discussions we
>have had with other pure importers on tarmac racing
>possibilities."...
>
>complete statement at:
>http://www.rally.com.au/home/features/articleid=1817
>rz

That is the dumbest thing I have ever heard..... If your a champion of a tough sport - advertise it! Subarus heritege is rally... they should stick with it!
 
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