Don, 20 seconds on a 30 minute show is a lot of time. Showing an infomercial like that goes to the perceived integrity of the coverage.
Yes, I know that Subaru, Mitsubishi and Hyundai pay for the coverage. Yes, I appreciate their financial committment to the coverage.
But, that 20 second spot had little to do about rally, except showing the camera crew. It did nothing to enhance the rally coverage. And I'm going out on a limb here, but it did nothing to enhance Subaru's image with the rally community.
They could have spent those 20 seconds showing all Subaru rally cars. IMHO, that would have resulted in a better return on their investment because most people see those infomercials as pathetic and arrogant.