I don't know enough about the US series to comment on the the other parts of the article, but I think he's right about the following:
"Most of our new competitors are coming from snowboarding, skiing or mountain bikes into rally," says Pro-Rally series Director Kurt Spitzner. "We've surveyed them and the broad opinion is that rally is a "lifestyle" activity, rather than being perceived as an alternative to racing."
At least, that's very much the feeling I'm getting up here in Canada. Pat Richard - ex competitive snowboarder, just happened to ratbag old cars on the fireroads around Whistler...myself coming from mountain biking...Chad from skiing, etc. A lot of my friends who aren't into traditional car racing are REALLY into watching rally, and want to get into it. This is something marketers of the sport should harness to bring more people into it. We just need some solid "surveyed" numbers to back it up.
"Most of our new competitors are coming from snowboarding, skiing or mountain bikes into rally," says Pro-Rally series Director Kurt Spitzner. "We've surveyed them and the broad opinion is that rally is a "lifestyle" activity, rather than being perceived as an alternative to racing."
At least, that's very much the feeling I'm getting up here in Canada. Pat Richard - ex competitive snowboarder, just happened to ratbag old cars on the fireroads around Whistler...myself coming from mountain biking...Chad from skiing, etc. A lot of my friends who aren't into traditional car racing are REALLY into watching rally, and want to get into it. This is something marketers of the sport should harness to bring more people into it. We just need some solid "surveyed" numbers to back it up.