NASA Rally Sport grassroots!!!
This is number of rally entries by cars in the US, covering all rallies/rallysprints, by anyone, anywhere in the country. As you can see, 2011 is half of what 2003 was.
So here's your call to action!
You need to promote the sport! Today! Make your own flier and graphics if you have to!
You need to find more drivers and navigators! Use the (gasp!) phone if you have to!
You need to help organize events!
You need to contribute to the volunteer pool, either by finding volunteers or volunteering yourself!
Whoever the "they" is that you think should be doing all this... is not important. This is not a sport of "they", it's a sport of "we"!
I think that the paraphrasing works here: Ask not what rally can do for you... ask what you can do for rally!