You have that right Warren, money talks but there is a bit more to it. Travis is 22, 23? Pat is in his early 30's ( I think, sory Pat if I am making you older than you are). Travis is well known in the extreme motorsports world and has a buzz going on. Pat is well known in the North American rallysport world, where there just isn't the same level of excitement.
Another factor is Travis is from the USA. Pat told me once that Subaru USA spent more money to send Ramana Lagemann to the Rally New Zealand a couple of years ago than he had for his whole PWRC season! That Travis is from a country with a population approaching 300 million shows that the money is there. The marketing buzz that Travis can create results in the money being available.