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Marketing through Motorsports
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The biggest problem with this approach is that someone else controls your results. If Joe goes to the effort to show up at an event and Paul skips it, Paul has just controlled Joe's championship.

Another example:

John trails the championship by one point behind Harry with one event remaining. John and one other guy shows up at the last event. Harry has two choices: stay at home and clinch the title or compete and possible get beat.

The road racing guys had this discussion a few years back. We'd like a win to mean something (as in you gotta beat somebody--one of the original Widgets told me that) but you can't make someone else spend money, travel, etc to get them to compete in your class.

John Dillon      
John @ WidgetRacing.com
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